Creating a Better SMB Loyalty Platform
Kunai helps a global credit card network streamline their rewards program for SMBs with improved onboarding and enhanced benefits.
The Client
One of the world’s largest credit card networks
Their Goal
Improve loyalty and retention of small business customers by significantly improving the SMB benefits and rewards program. In particular, the existing rewards system was cumbersome and time-consuming, and it would often take a merchant months to onboard or launch new campaigns. This inefficiency was particularly problematic for smaller merchants who lacked the resources to navigate complex processes.
Kunai broke new ground by becoming the first consultancy ever trusted to host and operate client-facing software in the institution's history. This unprecedented level of trust speaks volumes about Kunai's expertise in security, compliance, and reliable service delivery.
The Challenge
Create a new rewards platform that was both user-friendly and secure, capable of handling sensitive financial data while offering the flexibility to launch diverse rewards campaigns quickly.
Kunai Approach
Kunai combined cutting-edge technology with deep industry understanding to build a self-service platform that democratized access to sophisticated rewards campaigns, allowing businesses of all sizes to compete effectively in the loyalty space.
Highlights:
- User Research & Problem-Solution Analysis
- Design & Development of Full Stack Solution including Self-Service Application Interface, Merchant Campaign Builder and RESTful APIs
- Secure Cloud Architecture, Hosting & End-to-End Data Encryption
- Improved Workflows for Partner Integration & Analytics
- Compliance & Data Governance (PCI-DSS, GDPR, etc.)
- Testing & Quality Assurance
- Dedicated Support Team for Merchant Assistance
- Knowledge Transfer, Documentation & Training
Results
By partnering with Kunai, this global credit network didn't just upgrade a system—they reimagined their entire approach to merchant partnerships and customer loyalty.
Key outcomes include:
- Significant increase in smaller merchant participation in rewards programs
- Campaign launch time reduced from months to weeks, a decrease of over 75%
- Enhanced partner satisfaction due to increased control and flexibility
- Improved data insights leading to more effective, targeted campaigns
Ultimately, Kunai helped our client strengthen their market position and set new standards in the credit network industry.
Modernizing Digital Payments
Kunai not only designed and built a cutting-edge card digitization service for the client but also positioned them at the forefront of digital payment innovation.
Making Real-Time Finance a Reality
This collaborative effort slashed decision-making time from hours to seconds, propelling our client to the forefront of data-driven finance.
Migrating from Google Cloud to AWS
This successful migration showcased Kunai's ability to navigate complex, multi-cloud environments while adhering to the stringent requirements of the financial sector.
Migrating to the Public Cloud
This partnership demonstrated that with the right collaboration, even the most complex and security-conscious organizations can successfully harness the power of the public cloud.