# Creating a Better SMB Loyalty Platform

Kunai helps a global credit card network streamline their rewards program for SMBs with improved onboarding and enhanced benefits.

## The Client

One of the world’s largest credit card networks

## Their Goal

Improve loyalty and retention of small business customers by significantly improving the SMB benefits and rewards program. In particular, the existing rewards system was cumbersome and time-consuming, and it would often take a merchant months to onboard or launch new campaigns. This inefficiency was particularly problematic for smaller merchants who lacked the resources to navigate complex processes.

> Kunai broke new ground by becoming the first consultancy ever trusted to host and operate client-facing software in the institution's history. This unprecedented level of trust speaks volumes about Kunai's expertise in security, compliance, and reliable service delivery.

## The Challenge

Create a new rewards platform that was both user-friendly and secure, capable of handling sensitive financial data while offering the flexibility to launch diverse rewards campaigns quickly.

## Kunai Approach

Kunai combined cutting-edge technology with deep industry understanding to build a self-service platform that democratized access to sophisticated rewards campaigns, allowing businesses of all sizes to compete effectively in the loyalty space.

## Highlights:

- User Research & Problem-Solution Analysis
- Design & Development of Full Stack Solution including Self-Service Application Interface, Merchant Campaign Builder and RESTful APIs
- Secure Cloud Architecture, Hosting & End-to-End Data Encryption
- Improved Workflows for Partner Integration & Analytics
- Compliance & Data Governance (PCI-DSS, GDPR, etc.)
- Testing & Quality Assurance
- Dedicated Support Team for Merchant Assistance
- Knowledge Transfer, Documentation & Training

## Results

By partnering with Kunai, this global credit network didn't just upgrade a system—they reimagined their entire approach to merchant partnerships and customer loyalty.

Key outcomes include:

- Significant increase in smaller merchant participation in rewards programs
- Campaign launch time reduced from months to weeks, a decrease of over 75%
- Enhanced partner satisfaction due to increased control and flexibility
- Improved data insights leading to more effective, targeted campaigns

Ultimately, Kunai helped our client strengthen their market position and set new standards in the credit network industry.

## Modernizing Digital Payments

Kunai not only designed and built a cutting-edge card digitization service for the client but also positioned them at the forefront of digital payment innovation.

[View Case Study](https://www.kunaico.com/case-studies/modern-digital-payments/)

## Making Real-Time Finance a Reality

This collaborative effort slashed decision-making time from hours to seconds, propelling our client to the forefront of data-driven finance.

[View Case Study](https://www.kunaico.com/case-studies/real-time-finance/)

## Migrating from Google Cloud to AWS

This successful migration showcased Kunai's ability to navigate complex, multi-cloud environments while adhering to the stringent requirements of the financial sector.

[View Case Study](https://www.kunaico.com/case-studies/google-aws-migration/)

## Migrating to the Public Cloud

This partnership demonstrated that with the right collaboration, even the most complex and security-conscious organizations can successfully harness the power of the public cloud.

[View Case Study](https://www.kunaico.com/case-studies/public-cloud/)