Increasing Customer Acquisition by 66%

Kunai helps an international neobank dramatically accelerate growth with faster onboarding

The Client

A major international neobank

Their Goal

Dramatically increase new customer acquisition by improving the customer onboarding experience across multiple countries

The dramatic increase in new customers acquired demonstrates the impact that a well-executed, locally tailored digital solutions can have in the competitive neobanking sector. Through this collaboration, Kunai once again proved its ability to drive tangible business results through its innovative approach and full-stack knowledge.

The Challenge

Rethink, redesign and reengineer the current customer onboarding process, creating a seamless user-friendly experience that was not only secure but could also work across languages, currencies and regulatory environments.

Kunai Approach

Kunai combined cutting-edge technology with deep industry understanding across multiple markets.

Highlights:

  • Multi-country User Research and Regulatory Analysis
  • Mobile-first UX / UI Master Design & Localizations
  • Technical Reengineering & Scalable, Secure Cloud Architecture
  • Country-Specific Compliance Integration of KYC, Digital Identity and Privacy
  • Performance Optimization & Load Testing
  • In-market User Testing & Conversion Optimization
  • Seamless Deployment  & Real-Time Monitoring and Performance Tracking
  • Knowledge Transfer, Documentation & Training

Results

This collaboration led to a remarkable 66% year-on-year increase in new customer acquisitions, with 3.8 million users onboarded in just three months. The streamlined onboarding process not only accelerated user acquisition but also set a solid foundation for improved customer retention. By creating a positive first impression, the new onboarding flow contributed to stronger user engagement and loyalty.

Modernizing Digital Payments

Kunai not only designed and built a cutting-edge card digitization service for the client but also positioned them at the forefront of digital payment innovation.

Making Real-Time Finance a Reality

This collaborative effort slashed decision-making time from hours to seconds, propelling our client to the forefront of data-driven finance.

Migrating from Google Cloud to AWS

This successful migration showcased Kunai's ability to navigate complex, multi-cloud environments while adhering to the stringent requirements of the financial sector.

Migrating to the Public Cloud

This partnership demonstrated that with the right collaboration, even the most complex and security-conscious organizations can successfully harness the power of the public cloud.